Client: Idyll Hounds
Project: beer can series for Houndfest X
Date: Fall 2024
For Idyll Hounds' 10th annual beer festival, Houndfest, they had me design a series of labels for 4 premiering exclusive beers.
I tapped into my 35mm film photography library, mixed with illustrations, and some old public domain images to create visual work that feels tactile yet digital and surreal. I wanted them to give off a nostalgic tone with a retro-futurism flare.
Each one is named and designed to match the brew and the exploratory flavors cooked up by the fine folks at Idyll Hounds.
If one of these designs piques your interest and you're curious about the ideas behind them, please don't hesitate to drop me a line!
I also think this style could be applied to other projects like album art, poster design, vinyl mural, or wacky packaging.
