Project: Brand Identity


I had the pleasure of working with a small, family-owned urban garden in North Florida. They started with leafy greens and now have expanded to a wide variety of veggies, sourdough bread, culinary accessories, and bespoke flower arrangements. They are a regular stop on county farm tours and can be frequently found at various pop-up locations. 

I wanted the brand to feel earthy meets punk. I knew their future expansion plans, so the brand needed to be flexible.
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