Client: Slash Pine Tech
Disciplines: Brand Identity, Illustration, Web Design, Pattern Design
Slash Pine Tech is a technology consulting business that builds custom software solutions. Using their name, Slash Pine (which is a pine tree native to North Florida), we created a brand identity that leaned into the theme of forestry. Slash Pine already had a logo created by Cayden Ledford which I refreshed a bit and fleshed out the whole visual identity including secondary marks and badges, custom illustration style, web design etc.
It's a delicate balance to have a brand that follows a specific theme. If you lean too hard into the metaphor you can end up confusing your audience. If you don't lean in enough, it can feel half-hazard or boring. However, if you do it right it definitely pays off!
