![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/658a3041-3189-4008-bf59-a1be53d97338_rw_3840.jpg?h=ce2e37bcaa524e336f35b4c5eaa266c8)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/a541737d-d981-4a1b-b012-4977fb81ebd8_rw_3840.jpg?h=34f0eababfcc6d3effcd0f9b5b5a06a0)
Client: Idyll Hounds
Project: Beer label design, illustration, and naming
Date: 2023
How we got here:
The last few years I've worked with Idyll Hounds on their annual fall event, Houndsfest, to create a series of beer labels for their limited-time brews. These are usually super unique and have flavor notes that are unexpected in a beer so it's always a blast to come up with a name and design for their creative creations.
This year the theme was Florida flora and fauna, which as a Floridian I'm always stoked to play with that kind of imagery.
About this design:
I tapped into the hazy mindset you fall into after long beach days in the sun. A bit sublime but your brain is frying just a little so it can get pretty trippy.
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/9c03e6c8-51cb-499b-be8a-a052135a712a_rw_3840.jpg?h=7f2e674d70da4b256c9e69a41da627ed)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/16073954-0192-45b0-b480-913692a80c0c_rw_3840.jpg?h=8446ec33f30dcab7d1eadca84383d2fc)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/bd18cbbf-07e0-49b5-b8ef-586d6e16f562_rw_3840.jpg?h=0801ee89cb3e557690cb9514e76dfec6)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/7a1eeda5-05be-497d-9c51-21246f2f434e_rw_3840.jpg?h=6cda4ab1707b5f7937a4e7b40ef67162)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/71ee1ae9-d20b-45fd-a1ba-beb10bff73ef_rw_3840.jpg?h=96a43d9b768c595cbf9607fed02d0072)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/c452913e-ce8c-4279-9aaa-4280aca9a69b_rw_3840.jpg?h=48f4f907972910a521474fb3f705bd27)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/2a5f1628-f526-4025-bb0c-e9c43ab69bbb_rw_3840.jpg?h=e3370fc12a65d771db2435e8a8edc7a4)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/53640441-ceb1-4a7a-b422-be3af0953b62_rw_3840.jpg?h=32db79a183550bb1b6bea4cdcfff6094)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/d4d42d33-eee4-4dd6-93c0-a84f1be3030b_rw_3840.jpg?h=37c67b7b307e3c5e5aae265f17f1f83f)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/6c0b3a09-e267-46ec-8c29-11aafdf47693_rw_3840.jpg?h=37647c79fbddb8996d1f9a8285c42c37)
![](https://cdn.myportfolio.com/2fcfcb103788251450a8304378dffded/8f51fe76-074b-437a-89d8-8e488ef08e32_rw_3840.jpg?h=286b14ce2b5dfb7442cdcb4a53e69a49)