Client: Idyll Hounds
Project: Beer label design, illustration, and naming
How we got here:
The last few years I've worked with Idyll Hounds on their annual fall event, Houndsfest, to create a series of beer labels for their limited-time brews. These are usually super unique and have flavor notes that are unexpected in a beer so it's always a blast to come up with a name and design for their creative creations.
This year the theme was Florida flora and fauna, which as a Floridian I'm always stoked to play with that kind of imagery.
About this design:
I tapped into the hazy mindset you fall into after long beach days in the sun. A bit sublime but your brain is frying just a little so it can get pretty trippy.