Client: Adobe
Project: bag design
Art Direction: Angela Fisher
Year: 2024
For Adobe MAX 2024, I not only got to exhibit in the Marketplace with my own booth but I also got to create some official Adobe MAX swag. A sling bag was one of the pieces the Adobe team knew they wanted and I was ecstatic to bring it to life. The theme was "duality" so we played with two animal heads split apart with magical and creative goo exploding at the seams. I also wanted to make a nod to my home state, since that's where MAX was being held, so I included some different classic Florida motifs.
Working within the bag's cut-and-sew template, I created a design on either side that made the bag reversible. I chose colors for the zipper, strap, and buckle from the illustration color palette for a color-blocked, vibrant piece. We finished it off with a repeatable pattern for the bag interior.
I adore how this turned out and would love the challenge of designing other wacky merchandise!
